Most shoppers carry a wallet full of loyalty cards and use almost none of them. RewardHub was created to solve that by letting customers earn and spend points across many brands with a single account. Aveqro designed and built the web platform, mobile app, and partner integrations that power the program, turning a simple idea into a coalition loyalty network spanning online and physical stores.
The challenge
A multi-partner programme is far more complex than a single-store scheme. Every retailer has its own systems, data formats, and rules for earning points. Transactions had to be matched correctly, balances updated instantly, and fraud kept under control. At the same time, the customer experience needed to feel simple: join once, shop anywhere, and watch rewards grow without confusion.
Project goals
Working with the RewardHub team, we agreed on these objectives:
- Provide one member account and wallet that works across all partners
- Integrate with partner point-of-sale and e-commerce systems
- Credit points in near real time and show a clear transaction history
- Offer attractive redemption options, from vouchers to partner discounts
- Give partners dashboards to measure campaigns and customer activity
Our approach
We began with a partner workshop to map how each retailer records sales and how points should be calculated. This produced a flexible rules engine concept that supports different earning rates, bonus campaigns, and expiry policies. Our designers then created a member experience built around three questions: how many points do I have, where can I earn more, and what can I get for them. Each screen answers one of these clearly.
Key features
The platform combines member tools and partner management:
- A single digital membership card with a scannable QR code
- Real-time points balance, history, and tier progress
- Partner directory with offers, locations, and online shopping links
- Flexible redemption through vouchers, discounts, and charity donations
- Campaign tools for partners, including double-points days and targeted offers
- Admin reporting on sales, points issued, redemptions, and member growth
Technology and architecture
The core system runs on Laravel with a MySQL database, using queues and Redis to process thousands of transactions smoothly. A secure REST API allows partner systems to send purchases and receive balance updates, with signed requests and rate limits for protection. The member app is built with React Native, so iOS and Android users share one polished experience. Scheduled jobs handle point expiry, tier calculations, and reconciliation reports so finance teams always have accurate figures.
Overcoming technical challenges
Accuracy mattered more than anything. We designed the ledger so every point earned or spent is recorded as an immutable entry, which makes auditing simple and prevents double crediting. Idempotent API endpoints ensure that a retried request never creates duplicate points. We also built monitoring that flags unusual patterns, such as sudden spikes from a single account, so the team can investigate potential fraud early.
Results and impact
RewardHub now gives members a reason to return to partner stores and gives partners new customers they might never have reached alone. Members engage with the app regularly, redemption rates are healthy, and partner dashboards help retailers refine their offers. The scalable design has allowed the programme to add new partners without major rework.
Loyalty works best when it feels like a thank you instead of a chore.
Looking ahead
Planned additions include personalised offers, referral rewards, and a partner self-service portal. If you want to launch a loyalty or rewards platform, the team at Aveqro Technologies can help you build one that members love and partners trust.
